Digital is as digital does – a new study by Fiserv called “The Global Rise of Digital Goods and Services,” found that nearly three quarters (74 per cent) of online purchases worldwide are for digital goods […]
The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary.
For 30 years the Blackie McDonald Communication Group has helped hundreds of CEOs, marketing and public relations executives uncover what’s interesting about their organisation’s products and services. From there we craft resonant messages, engage the right audiences and achieve real world results.
Our News and Blogs
With the widespread of marketing platforms and social media apps, it is no secret that the e-commerce world has gone through a major paradigm shift in recent years. Today, businesses have become more customer-focused and […]
A survey with more than 3,000 CSIRO Total Wellbeing Diet online members found that 2 out of 3 were motivated to lose weight by ‘health concerns’ above ‘improving appearance’. Dr Gilly Hendrie appeared on Sunrise […]
There are many factors responsible for making a startup successful, and it comes with a huge personal growth to make it work. Tink Taylor, dotdigital‘s Founder and President, shares his key insights with Dynamic Business on how to […]
Brands are increasingly looking to shift from ‘batch and blast’ to automated email campaigns. Adopting a personalised approach has helped the online pets supplies retailer Vetshopmax witness a double-digit revenue growth. Read more in CMO Australia about how they […]
The success of Amazon and eBay has not only revolutionised the retail industry but also the purchasing behaviour of consumers. As more and more retailers are looking to go border free and build brand image […]