Over the last few years, it’s been impossible to avoid hearing the speculation about the life of Journalism, particularly in print media. Despite much talk to the contrary, it seems to me that journalism is […]
The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary.
For 30 years the Blackie McDonald Communication Group has helped hundreds of CEOs, marketing and public relations executives uncover what’s interesting about their organisation’s products and services. From there we craft resonant messages, engage the right audiences and achieve real world results.
A week or so back I posted a PR person’s perspective on Daniel Pink’s latest book To Sell is Human. Subsequently we had some questions for Dan which he kindly answered below: BMcD – In […]
When I first heard Daniel Pink, author of To Sell is Human contend “we’re all in sales now” I confess to thinking, somewhat wearily, “welcome to my world”. When viewed through the prism of my […]
If you look up business communication on Wikipedia you get a definition that encompasses everything from marketing, brand management, advertising and consumer behaviour to public, community and internal relations to reputation management, interpersonal communication, employee […]
Let’s face it, Australia’s manufacturing sector needs help. There are certainly many great things going on with innovative products and services being developed, and with the dollar at rock bottom, we hope, it is a […]
My naturopath* of some 25 years is of Italian extraction. I wouldn’t mention it except that her attitude to the consumption of wine as it relates to one’s health is refreshingly European and practical – “Just drink […]