About Blackie McDonald

The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary. Countless studies have cited clear and consistent communication to all audiences with whom an organisation interacts as a (perhaps the) key factor in long term performance. We agree and we believe being interesting, planning and executing with efficiency and finesse are also necessary ingredients for success in this brave, new, noisy digital world in which we live.

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We uncover the interesting and develop communication strategies that work. We craft messages that resonate with the target audience which, by the way, isn’t always (or only) the media. We train spokespeople and presenters, plan and orchestrate launches and events, from one on ones and boardroom roundtables to seminars and conferences. We produce content for the spectrum of communication channels from CEO emails to media articles and website content. Above all, we achieve real world results.

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