With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President of dotdigital, discusses how email […]
The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary.
For 30 years the Blackie McDonald Communication Group has helped hundreds of CEOs, marketing and public relations executives uncover what’s interesting about their organisation’s products and services. From there we craft resonant messages, engage the right audiences and achieve real world results.
Our News and Blogs
We are all guilty of focusing on how we look on the outside rather than thinking about what’s happening inside. The Australian considers the CSIRO Total Wellbeing Diet Gut Health program which determines how eating […]
Starting off as a batch and blast email platform, dotdigital has officially re-branded from dotmailer to reflect its evolution as an omnichannel platform. Read more here as Tink Taylor, Founder & President for dotdigital, comments […]
The trends of low-cost airlines and ultra-low-cost carriers are beginning to change and grow. These carriers have become not only a fixture of the travel industry but an essential element of contemporary life. Mary English […]
How do you communicate with your customers? With 92 percent of customer interactions still taking place over the phone, businesses are trying to find new ways to improve their productivity without losing out on providing […]
A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are leading the way in the […]