With the growing number of automated customer services, the power of human connection is often underestimated. With the right tools and understanding of their customers, businesses can provide effective and efficient services, ultimately creating a […]
The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary.
For 30 years the Blackie McDonald Communication Group has helped hundreds of CEOs, marketing and public relations executives uncover what’s interesting about their organisation’s products and services. From there we craft resonant messages, engage the right audiences and achieve real world results.
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The latest findings of dotdigital’s ‘Hitting the Mark’ APAC report reveals that many APAC brands are still not doing the basics, such as segmenting customers or sending abandoned cart emails. The 10th edition of the report […]
With brands investing more and more into online communication channels, they are losing out on valuable consumer touchpoints by not focusing on human interactions to leverage their products and services. Charles Heunemann, VP and Managing […]
Midsize companies are facing issues of abandonment from IT vendors, and without proper solutions are faced with the risk of leaving their business vulnerable to emergencies. Florian Malecki, International Product Marketing Senior Director at StorageCraft, […]
With 86 per cent of customers willing to pay more for a better experience in our digital era, businesses should seek to utilise the latest technologies to win over consumers and optimise the customer experience […]
The newly released May/June issue of InClean magazine focuses on cleaning strategies within the healthcare industry. This month’s issue features Rubbermaid Commercial Products take on the cleaning challenges in the healthcare industry, infection control through […]