Blackie McDonald

THE BLACKIE McDONALD APPROACH

The best public relations programs are those that inspire, engage and inform.

Blackie McDonald starts conversations between companies and customers, institutions and publics, and brands and hearts.

We combine proven strategic insight with wildly creative ideas. Our agency prides itself on delivering programs that are as bold in concept as they are flawless in execution.

Blackie McDonald News
Panasonic

Panasonic LUMIX and camcorder

The objectives of Blackie McDonald's campaign were to raise awareness for the benefits of SD Card technology used in Panasonic's digital camcorders and LUMIX digital still cameras, while positioning Panasonic products as ideal for the active, mobile lifestyle.
SAS

SAS

The challenge was to consolidate SAS' position as a leader in business analytics by maximising media coverage at 2008 SAS Annual User Forum.
Toughbook

Panasonic Toughbook

Blackie McDonald was asked to organise an event to launch the new range of Panasonic ruggedised laptops, Toughbook. Key to the announcement was the CF-U1, the first form factor rugged notebook. This was the first product of its kind to be launched in Australia.
Blackie McDonald's services

Services

Blackie McDonald has the expertise to deliver a range of communication activities. We have the know-how and passion to ensure the right approach is successfully implemented.

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Who is Blackie McDonald

People

Blackie McDonald custom builds teams for clients from its extensive practitioner base.
Practitioners come from all walks of life - from those with many years of experience to those who are starting out in their careers.

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Blackie McDonald's latest news

Case Studies

Our communications programs are among the most innovative and exciting around. Our clients' faith in our expertise and experience has enabled us to develop more challenging programs that stand out and get noticed.

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