The importance of social media in this new digital-age is undeniable. In recent years, discussion of how best to market yourself and your company online has become a major trending topic. The ever-growing prevalence of […]
The world of business and organisational communication is a jungle. There’s lots of noise and many distractions. Shouting indiscriminately at the top of your lungs doesn’t cut it anymore. Neither does being ordinary.
For 30 years the Blackie McDonald Communication Group has helped hundreds of CEOs, marketing and public relations executives uncover what’s interesting about their organisation’s products and services. From there we craft resonant messages, engage the right audiences and achieve real world results.
dotmailer has upgraded its email marketing platform by doubling its number of automation templates. Additionally, the updated user interface for organisations will make it mobile-friendly and quicker in creating campaigns. Read more the full article […]
The reason why you probably can’t lose weight might be due to your personality. CSIRO uncovers three diet personalities – “the Thinker, the Craver and the Socialiser”. Watch Sunrise’s segment with CSIRO’s Behavioural Scientist, Sinead […]
As marketers face growing pressure from the c-suite for more accountability and demonstrable results, data and analytics become drivers behind all key marketing functions. The adoption of data driven marketing is now essential, from understanding […]
Fuji Xerox Printers has appointed Angus Malietoa as their new country manager for New Zealand, bringing his strong experience in channel and sales to develop new relationships within the region. Read the full article from […]
Marketing has never been so complex with consumers demanding authentic experiences with brands. To live up to this commitment, companies strive to offer email personalisation using customers’ data to tailor their experience. This leads us […]