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Is Email Over? dotdigital talks marketing and what retailers are getting wrong

Is Email Over? dotdigital talks marketing and what retailers are getting wrong

With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotdigital, email marketing, omnichannel, Power Retail, trends

Marketers are still not realising omnichannel vision

Marketers are still not realising omnichannel vision

Starting off as a batch and blast email platform, dotdigital has officially re-branded from dotmailer to reflect its evolution as an omnichannel platform. Read more here as Tink Taylor, Founder […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotdigital, dotmailer, onmichannel, re-brand, re-branding

How to nail loyalty in the age of low-cost carriers

How to nail loyalty in the age of low-cost carriers

The trends of low-cost airlines and ultra-low-cost carriers are beginning to change and grow. These carriers have become not only a fixture of the travel industry but an essential element […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Work Tagged With: airlines, Blackie McDonald, customer loyalty, low-cost airlines, loyalty programs, Priority Pass, travel industry

How the way you communicate with customers can increase business productivity

How the way you communicate with customers can increase business productivity

How do you communicate with your customers? With 92 percent of customer interactions still taking place over the phone, businesses are trying to find new ways to improve their productivity […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, CTI, customer experience, Natterbox, productivity, Salesforce, telephony

Marketers are failing to realise the benefits of customer loyalty programs

Marketers are failing to realise the benefits of customer loyalty programs

A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Tech News, Work Tagged With: APAC, Australia, Blackie McDonald, Collinson, customer experience, customer loyalty, loyalty programs

By failing to prepare, you are risk failing your network against hybrid attacks

By failing to prepare, you are risk failing your network against hybrid attacks

For as little as a few dollars, cyber criminals can purchase DDoS services on the dark web that are capable of delivering larger hybrid attacks. In today’s digital world its […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, cyber security, cybercriminals, dark web, DDoS, hackers, hybrid attacks, Neustar

There are no more excuses for poor phone channel experiences

There are no more excuses for poor phone channel experiences

Getting in touch with companies has never been easier with new communication channels, and businesses can no longer give excuses for their poor phone channel experiences. Charles Heunemann, Managing Director, […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: AI, Blackie McDonald, customer experience, CX, human interaction, Natterbox, phone communications, telephony

How data silos can kill your business

How data silos can kill your business

In today’s digital economy, data silos are becoming increasingly inefficient and organisations stuck with legacy system vendors can easily find themselves in a ‘data management hell.’ Marina Brook, Head of […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Original Content, Tech News, Work Tagged With: Blackie McDonald, data silos, data storage, StorageCraft

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News and Blogs

Is Email Over? dotdigital talks marketing and what retailers are getting wrong

Is Email Over? dotdigital talks marketing and what retailers are getting wrong

February 20, 2019

With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the … More...

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