With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President […]
Marketers are still not realising omnichannel vision
Starting off as a batch and blast email platform, dotdigital has officially re-branded from dotmailer to reflect its evolution as an omnichannel platform. Read more here as Tink Taylor, Founder […]
How to nail loyalty in the age of low-cost carriers
The trends of low-cost airlines and ultra-low-cost carriers are beginning to change and grow. These carriers have become not only a fixture of the travel industry but an essential element […]
How the way you communicate with customers can increase business productivity
How do you communicate with your customers? With 92 percent of customer interactions still taking place over the phone, businesses are trying to find new ways to improve their productivity […]
Marketers are failing to realise the benefits of customer loyalty programs
A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]
By failing to prepare, you are risk failing your network against hybrid attacks
For as little as a few dollars, cyber criminals can purchase DDoS services on the dark web that are capable of delivering larger hybrid attacks. In today’s digital world its […]
There are no more excuses for poor phone channel experiences
Getting in touch with companies has never been easier with new communication channels, and businesses can no longer give excuses for their poor phone channel experiences. Charles Heunemann, Managing Director, […]
How data silos can kill your business
In today’s digital economy, data silos are becoming increasingly inefficient and organisations stuck with legacy system vendors can easily find themselves in a ‘data management hell.’ Marina Brook, Head of […]
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