The importance of social media in this new digital-age is undeniable. In recent years, discussion of how best to market yourself and your company online has become a major trending topic. The ever-growing prevalence of social media marketing has raised an important question, how do you make yourself heard in the babble of voices online?
Social media marketing seems like a no-brainer for companies in the tech industry, since tech and the internet seemingly going hand-in-hand. However, the problem most tech companies face while attempting to develop meaningful and engaging web content is relevance. Our social media age has created a desire for easily accessible and quickly digestible web content. This fast-paced atmosphere in social media engagement creates an interesting challenge for content developers seeking audience engagement; how do you engage with your followers when what you’re promoting is niche and requires more than a superfluous comment?
BMcD started managing Intelematics’ LinkedIn platform earlier this year and its success has showcased the importance of engaging social content. As of August 2017, Intelematics has experienced a 146% increase in their following compared to the previous month. This increase can be attributed to the rise in relevant posts related to trending industry topics which demonstrate a high level of resonance with clients, staff and members of the public alike.
When announcing to their followers that Intelematics had officially joined the SmartDeviceLink Consortium, the company experienced an influx of follower activity, seeing over 4,000 impressions as well as an increase in click-throughs and shares. This rate of engagement is a testament to the importance of highlighting both industry and company-related news to followers in order to garner engagement.
Through a study of engagement, it’s clear to see that native content posts have a tendency to be the most successful. When looking to encourage employee engagement, consider sharing insights into your company and giving staff an opportunity to learn something new about their workplace. This is an important step to eliciting employee interest and engagement with your brand.