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How online retailers are ‘hitting the mark’ with their digital interactions

The latest findings of dotdigital’s ‘Hitting the Mark’ APAC report reveals that many APAC brands are still not doing the basics, such as segmenting customers or sending abandoned cart emails. The […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: APAC, Blackie McDonald, digital interactions, dotdigital, e-commerce, Hitting the Mark, Internet Retailing

dotdigital Talks Data and the Future of Customer Engagement

The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, Blackie McDonald, data, dotdigital, e-commerce, marketing, marketing strategy

Taking CX to the next level with omnichannel

Consumer demand for flexibility and choice is driving technology innovation in commerce, therefore, it is essential for businesses to link both online and in-store to stay competitive. Tink Taylor, the founder […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, bricks and mortar, customer experience, CX, dotdigital, e-commerce, onmichannel, retail, Tink Taylor

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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