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dotdigital Talks Data and the Future of Customer Engagement

Image courtesy of Power Retail.

The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the importance of leveraging data in e-commerce and the future role of AI in transforming your marketing strategy with Power Retail.

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, Blackie McDonald, data, dotdigital, e-commerce, marketing, marketing strategy

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