For retail brands, the “holy grail” of driving brand advocacy is delivering amazing email marketing experiences to customers with consistent, contextual and meaningful communications. While most of the brands have nailed the email marketing basics but there is still room for companies to move further afield in terms of technology and data practices. The annual hitting the mark report, by dotmailer reveals how companies need to capture and utilize customer behaviors to maximise their ROI. Read the full article on Which-50.