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How ageing technology is undermining marketers – dotmailer

Image courtesy of Which-50.

While the majority of marketers acknowledge the importance of personalisation, many are still unwilling to invest into this area of marketing. Technological innovations have posed a unique challenge for marketers as legacy martech technology is simply unable to meet the modern demands of the ever evolving ecommerce industry. In an interview with Which-50 Tink Taylor, founder and president of dotmailer, shares his thoughts on how rapid technological growth has made it increasingly difficult for businesses to separate their marketing strategy from technology.

 

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News Tagged With: Blackie McDonald, dotmailer, ecommerce, marketing technology, personalisation, technology, Which-50

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