With an increase in email subscribers by 66 per cent and a 12 per cent growth in engagement rates, the results from switching to dotmailer’s marketing automation software has allowed abi and joseph, an activewear retailer, to achieve significant gains in their marketing strategy. By leveraging the new software, their top priority is to offer personalised experiences and communications to build their customer relationship. Read more on CMO about the benefits that marketing automation lends to brands looking to refine and expand their marketing strategy.