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How To Leverage Data In Your Marketing Strategy

As marketers face growing pressure from the c-suite for more accountability and demonstrable results, data and analytics become drivers behind all key marketing functions. The adoption of data driven marketing is now essential, from understanding how to find and reach customers to determining the effectiveness of media spend, message/channel optimisation and analysing consumer behaviour. Bryan Hall, Neustar’s Senior Director for Australia, shares insights on the topic in B&T.

 

Read the full article from B&T here.

 

Filed Under: Client News, Coverage

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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