A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are leading the way in the APAC region in driving loyalty success and customer engagement. However it’s bad news for global organisations who are not utilising loyalty programs effectively and miss out on the opportunity to improve the overall customer experience. Read the full report summary on CMO.
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