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Navigating the bleisure landscape

Image courtesy of Kochie’s Business Builders.

Bleisure is a key trend transforming the business travel landscape – with many travel sites reporting a hike in these types of bookings in recent years. The modern business traveller is starting to better represent the global consumer base, it stands to reason that they will correspondingly seek opportunities to combine corporate excursions with leisure experiences that can be shared with friends, family, and social networks. Recent Priority Pass research found that globally we placed huge value on the Currency of Experience further fuelling the bleisure trend. Read the full article on The Nibbler.

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Work Tagged With: Blackie McDonald, bleisure, business travel, business travellers, currency of experience, Priority Pass

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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