The latest findings of dotdigital’s ‘Hitting the Mark’ APAC report reveals that many APAC brands are still not doing the basics, such as segmenting customers or sending abandoned cart emails. The […]
Marketers are failing to realise the benefits of customer loyalty programs
A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]