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How online retailers are ‘hitting the mark’ with their digital interactions

The latest findings of dotdigital’s ‘Hitting the Mark’ APAC report reveals that many APAC brands are still not doing the basics, such as segmenting customers or sending abandoned cart emails. The […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: APAC, Blackie McDonald, digital interactions, dotdigital, e-commerce, Hitting the Mark, Internet Retailing

Marketers are failing to realise the benefits of customer loyalty programs

A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Tech News, Work Tagged With: APAC, Australia, Blackie McDonald, Collinson, customer experience, customer loyalty, loyalty programs

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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