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How to nail loyalty in the age of low-cost carriers

The trends of low-cost airlines and ultra-low-cost carriers are beginning to change and grow. These carriers have become not only a fixture of the travel industry but an essential element […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Work Tagged With: airlines, Blackie McDonald, customer loyalty, low-cost airlines, loyalty programs, Priority Pass, travel industry

Marketers are failing to realise the benefits of customer loyalty programs

A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Tech News, Work Tagged With: APAC, Australia, Blackie McDonald, Collinson, customer experience, customer loyalty, loyalty programs

Cultivate an emotional connection to drive customer loyalty

Recent statistics show that 70 percent of emotionally engaged customers spend up to two times more on brands they are loyal to, compared to 49 percent of consumers with low […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, consumers, customer engagement, customer loyalty, dotmaler, emotional connection, Power Retail, retailers

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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