The trends of low-cost airlines and ultra-low-cost carriers are beginning to change and grow. These carriers have become not only a fixture of the travel industry but an essential element […]
Marketers are failing to realise the benefits of customer loyalty programs
A global study commissioned by Collinson and undertaken by Forrester Consulting, Taking the Measure of Loyalty, evaluated how organisations are utilising customer loyalty programs. The good news came for Australian organisations who are […]
Cultivate an emotional connection to drive customer loyalty
Recent statistics show that 70 percent of emotionally engaged customers spend up to two times more on brands they are loyal to, compared to 49 percent of consumers with low […]