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dotdigital Talks Data and the Future of Customer Engagement

The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, Blackie McDonald, data, dotdigital, e-commerce, marketing, marketing strategy

The three new fronts in the fight against fraud

The pace of change we have witnessed in business and financial services is changing every aspect of our lives. Andrew Davies, vice president of global market strategy and financial crime […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, Business, data, financial services, Fiserv, fraud, fraud prevention, risk

Cloudera adds machine learning solutions to Microsoft Azure

Cloudera is pleased to announce three solutions and cloud services operated on Microsoft Azure that enable data-driven enterprise organisations to capitalise on large-scale data sets in the cloud more easily […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, Cloudera, data, data warehousing, hybrid cloud, machine learning, Microsoft, Microsoft Azure

Automation and Data for Consistent Messaging

Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: autonomation, Blackie McDonald, cross-channel marketing, data, dotmailer, email marketing

Big Data isn’t always beautiful. Or useful.

The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that  80 per cent of data is […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, artificial intelligence, big data, Blackie McDonald, consumer data, data, dotmailer, personalisation, Which-50

Is 2018 the year of experimentation in marketing? – dotmailer

With so many exciting developments in the AR and VR space, 2018 is the year to take the leap and experiment with what your data can truly offer. Tink Taylor, […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News, Uncategorized Tagged With: AR, augmented reality, Blackie McDonald, customer experience, data, dotmailer, experimentation, marketing, Power Retail, virtual reality, VR

Be the disruptors, not the disrupted.

“Use analytics to make sure you are the disruptors and not the disrupted.” These were the words of Dr Jim Goodnight, SAS Founder and CEO, at their latest event ‘Analytics […]

Filed Under: Coverage Tagged With: analytics, data, Goodnight, SAS

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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