The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the […]
The three new fronts in the fight against fraud
The pace of change we have witnessed in business and financial services is changing every aspect of our lives. Andrew Davies, vice president of global market strategy and financial crime […]
Cloudera adds machine learning solutions to Microsoft Azure
Cloudera is pleased to announce three solutions and cloud services operated on Microsoft Azure that enable data-driven enterprise organisations to capitalise on large-scale data sets in the cloud more easily […]
Automation and Data for Consistent Messaging
Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]
Big Data isn’t always beautiful. Or useful.
The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that 80 per cent of data is […]
Is 2018 the year of experimentation in marketing? – dotmailer
With so many exciting developments in the AR and VR space, 2018 is the year to take the leap and experiment with what your data can truly offer. Tink Taylor, […]
Be the disruptors, not the disrupted.
“Use analytics to make sure you are the disruptors and not the disrupted.” These were the words of Dr Jim Goodnight, SAS Founder and CEO, at their latest event ‘Analytics […]