There are many factors responsible for making a startup successful, and it comes with a huge personal growth to make it work. Tink Taylor, dotdigital‘s Founder and President, shares his key […]
Investing in Cross-Border Commerce is Key for Retailers
The success of Amazon and eBay has not only revolutionised the retail industry but also the purchasing behaviour of consumers. As more and more retailers are looking to go border […]
Why Australian retailers are leading the way in CX
Too many retailers are neglecting the post-purchase experience and are missing out on valuable customer feedback that can improve their products and shopping experience. Tink Taylor, Founder and President of […]
How online retailers are ‘hitting the mark’ with their digital interactions
The latest findings of dotdigital’s ‘Hitting the Mark’ APAC report reveals that many APAC brands are still not doing the basics, such as segmenting customers or sending abandoned cart emails. The […]
Why Customer Experience Optimisation is Key in the Digital Era
With 86 per cent of customers willing to pay more for a better experience in our digital era, businesses should seek to utilise the latest technologies to win over consumers […]
How Accolade Wines lifted its email marketing success
Adopting an omnichannel strategy for your business means finding the right target market for your product and improving customers’ experience of your brand. With the global wine market softening and […]
dotdigital Talks Data and the Future of Customer Engagement
The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the […]
Taking CX to the next level with omnichannel
Consumer demand for flexibility and choice is driving technology innovation in commerce, therefore, it is essential for businesses to link both online and in-store to stay competitive. Tink Taylor, the founder […]