Starting off as a batch and blast email platform, dotdigital has officially re-branded from dotmailer to reflect its evolution as an omnichannel platform. Read more here as Tink Taylor, Founder […]
Digital Marketing Trends to watch out for in 2019
The new year is a great time for retailers to set business goals and have a plan to achieve them. As we welcome 2019 Tink Taylor, Founder & President for […]
How SMS can deliver a rich Omnichannel Customer Experience
According to a recent study, more than 19 million Australians are predicted to own a smartphone by 2022. This type of digital diversification in a customer’s platform choice has made […]
How to increase your subscriber base by 66 per cent
With an increase in email subscribers by 66 per cent and a 12 per cent growth in engagement rates, the results from switching to dotmailer’s marketing automation software has allowed […]
Four ways to grow your mailing list through social media
In today’s connected world, email and social both are equally important and effective. Therefore, it is key for businesses to leverage them to their maximum potential to maintain constant customer […]
Automation and Data for Consistent Messaging
Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]
How email marketing automation is helping AUSLEC/L&H enter the digital age
One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]
Big Data isn’t always beautiful. Or useful.
The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that 80 per cent of data is […]