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Marketers are still not realising omnichannel vision

Starting off as a batch and blast email platform, dotdigital has officially re-branded from dotmailer to reflect its evolution as an omnichannel platform. Read more here as Tink Taylor, Founder […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotdigital, dotmailer, onmichannel, re-brand, re-branding

Digital Marketing Trends to watch out for in 2019

The new year is a great time for retailers to set business goals and have a plan to achieve them. As we welcome 2019 Tink Taylor, Founder & President for […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News, Work Tagged With: Blackie McDonald, content, customer experience, digital marketing trends, dotmailer, Power Retail, retail

How SMS can deliver a rich Omnichannel Customer Experience

According to a recent study, more than 19 million Australians are predicted to own a smartphone by 2022. This type of digital diversification in a customer’s platform choice has made […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotmailer, marketing strategy, onmichannel, smartphones, SMS marketing

How to increase your subscriber base by 66 per cent

With an increase in email subscribers by 66 per cent and a 12 per cent growth in engagement rates, the results from switching to dotmailer’s marketing automation software has allowed […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: abi & joseph, Blackie McDonald, customer relationships, dotmailer, marketing automation, personalisation

Four ways to grow your mailing list through social media

In today’s connected world, email and social both are equally important and effective. Therefore, it is key for businesses to leverage them to their maximum potential to maintain constant customer […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News, Work Tagged With: Blackie McDonald, customer engagement, dotmailer, email subscribers, Social Media

Automation and Data for Consistent Messaging

Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: autonomation, Blackie McDonald, cross-channel marketing, data, dotmailer, email marketing

How email marketing automation is helping AUSLEC/L&H enter the digital age

One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: AUSLEC/L&H, automation, Blackie McDonald, digital transformation, dotmailer, email marketing, integrated marketing, personalisation

Big Data isn’t always beautiful. Or useful.

The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that  80 per cent of data is […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, artificial intelligence, big data, Blackie McDonald, consumer data, data, dotmailer, personalisation, Which-50

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News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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