The success of Amazon and eBay has not only revolutionised the retail industry but also the purchasing behaviour of consumers. As more and more retailers are looking to go border […]
How Accolade Wines lifted its email marketing success
Adopting an omnichannel strategy for your business means finding the right target market for your product and improving customers’ experience of your brand. With the global wine market softening and […]
Is Email Over? dotdigital talks marketing and what retailers are getting wrong
With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President […]
Automation and Data for Consistent Messaging
Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]
How email marketing automation is helping AUSLEC/L&H enter the digital age
One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]
Email Marketers struggle to move beyond basics
For retail brands, the “holy grail” of driving brand advocacy is delivering amazing email marketing experiences to customers with consistent, contextual and meaningful communications. While most of the brands have […]
Three ways to ensure a seamless customer experience – dotmailer
It goes without saying that customer experience and satisfaction should be the primary concerns of any business. By combining the powerhouse ecommerce tools of CRM and email marketing, businesses can offer a […]