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Investing in Cross-Border Commerce is Key for Retailers

The success of Amazon and eBay has not only revolutionised the retail industry but also the purchasing behaviour of consumers. As more and more retailers are looking to go border […]

Filed Under: Business-to-Business, Client News, Coverage Tagged With: customer experience, dotdigital, email marketing, Power Retail

How Accolade Wines lifted its email marketing success

Adopting an omnichannel strategy for your business means finding the right target market for your product and improving customers’ experience of your brand. With the global wine market softening and […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Accolade Wines, Blackie McDonald, dotdigital, email marketing, marketing strategy, omnichannel

Is Email Over? dotdigital talks marketing and what retailers are getting wrong

With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotdigital, email marketing, omnichannel, Power Retail, trends

Automation and Data for Consistent Messaging

Nurturing customers is the prime focus for any business but with increasing content, messaging can get lost across different channels. To address inconsistent messaging, Tink Taylor, Founder and President at […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: autonomation, Blackie McDonald, cross-channel marketing, data, dotmailer, email marketing

How email marketing automation is helping AUSLEC/L&H enter the digital age

One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: AUSLEC/L&H, automation, Blackie McDonald, digital transformation, dotmailer, email marketing, integrated marketing, personalisation

Email Marketers struggle to move beyond basics

For retail brands, the “holy grail” of driving brand advocacy is delivering amazing email marketing experiences to customers with consistent, contextual and meaningful communications. While most of the brands have […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, brand advocacy, customer behaviour, dotmailer, email marketing

Three ways to ensure a seamless customer experience – dotmailer

It goes without saying that customer experience and satisfaction should be the primary concerns of any business. By combining the powerhouse ecommerce tools of CRM and email marketing, businesses can offer a […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Uncategorized, Work Tagged With: B&T, Blackie McDonald, BMcD, CRM, customer experience, CX, dotmailer, email marketing, Rohan Lock

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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