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How Accolade Wines lifted its email marketing success

Adopting an omnichannel strategy for your business means finding the right target market for your product and improving customers’ experience of your brand. With the global wine market softening and […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: Accolade Wines, Blackie McDonald, dotdigital, email marketing, marketing strategy, omnichannel

dotdigital Talks Data and the Future of Customer Engagement

The marketing landscape continues to evolve digitally and utilising data has become pivotal to businesses hoping to deliver seamless, personalised consumer experiences. Steve Shaw, Group CTO at dotdigital, discusses the […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, Blackie McDonald, data, dotdigital, e-commerce, marketing, marketing strategy

Three tips for nurturing customers beyond the holiday season

As the holiday season inches closer, it’s a great opportunity for businesses to make the most of this occasion build consistent and strong customer relations Tink Taylor, Founder & President […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News, Work Tagged With: Blackie McDonald, Christmas, customer relations, customers, dotailer, holiday season, marketing strategy

How SMS can deliver a rich Omnichannel Customer Experience

According to a recent study, more than 19 million Australians are predicted to own a smartphone by 2022. This type of digital diversification in a customer’s platform choice has made […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: Blackie McDonald, dotmailer, marketing strategy, onmichannel, smartphones, SMS marketing

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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