Adopting an omnichannel strategy for your business means finding the right target market for your product and improving customers’ experience of your brand. With the global wine market softening and […]
Making in-store staff part of your omnichannel retail brand
With digital transformation continuously disrupting the retail landscape, integrating marketing and customer experience has never been more important in connecting brands to their consumers. Mark Lavelle, CEO of Magento, discusses […]
Is Email Over? dotdigital talks marketing and what retailers are getting wrong
With digital marketers constantly focusing on ‘the next big thing’, retailers are forgetting the basics and struggling to stay ahead of the trends moving forward. Tink Taylor, Founder and President […]