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How to increase your subscriber base by 66 per cent

With an increase in email subscribers by 66 per cent and a 12 per cent growth in engagement rates, the results from switching to dotmailer’s marketing automation software has allowed […]

Filed Under: Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: abi & joseph, Blackie McDonald, customer relationships, dotmailer, marketing automation, personalisation

How email marketing automation is helping AUSLEC/L&H enter the digital age

One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]

Filed Under: Blogs, Business-to-Business, Client News, Coverage, Digital, Tech News, Work Tagged With: AUSLEC/L&H, automation, Blackie McDonald, digital transformation, dotmailer, email marketing, integrated marketing, personalisation

Big Data isn’t always beautiful. Or useful.

The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that  80 per cent of data is […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: AI, artificial intelligence, big data, Blackie McDonald, consumer data, data, dotmailer, personalisation, Which-50

Few Australian retailers deliver great email marketing experiences

As the global retail marketplace gets even more highly competitive, Australian retailers tend to be overlooking some of the most basic digital marketing capabilities. As a result, they are missing […]

Filed Under: Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Tech News, Work Tagged With: audience segmentation, Blackie McDonald, digital marketing, dotmailer, Hitting the Mark, personalisation, user experience

How ageing technology is undermining marketers – dotmailer

While the majority of marketers acknowledge the importance of personalisation, many are still unwilling to invest into this area of marketing. Technological innovations have posed a unique challenge for marketers […]

Filed Under: Blogs, Business-to-Business, Client News, Consumer Public Relations, Coverage, Digital, Original Content, Tech News Tagged With: Blackie McDonald, dotmailer, ecommerce, marketing technology, personalisation, technology, Which-50

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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