With an increase in email subscribers by 66 per cent and a 12 per cent growth in engagement rates, the results from switching to dotmailer’s marketing automation software has allowed […]
How email marketing automation is helping AUSLEC/L&H enter the digital age
One of the leading Australian electrical goods wholesaler AUSLEC/L&H partnered with dotmailer to enhance the customer experience through personalisation and email marketing automation. Integrating digital marketing helped AUSLEC/L&H significantly increase […]
Big Data isn’t always beautiful. Or useful.
The abundance of consumer data has changed the way industry leaders begin to understand pathways to smarter marketing. However, a recent report revealed that  80 per cent of data is […]
Few Australian retailers deliver great email marketing experiences
As the global retail marketplace gets even more highly competitive, Australian retailers tend to be overlooking some of the most basic digital marketing capabilities. As a result, they are missing […]
How ageing technology is undermining marketers – dotmailer
While the majority of marketers acknowledge the importance of personalisation, many are still unwilling to invest into this area of marketing. Technological innovations have posed a unique challenge for marketers […]