In today’s connected world, email and social both are equally important and effective. Therefore, it is key for businesses to leverage them to their maximum potential to maintain constant customer […]
Thoughts on Social Media Self-Regulation
This week’s cover story in the The Economist – ‘Social media’s threat to democracy’ – argues that rather than enlightening citizens, social media platforms are reinforcing people’s biases and eroding the […]
Driving Engagement; Understanding Social Media
The importance of social media in this new digital-age is undeniable. In recent years, discussion of how best to market yourself and your company online has become a major trending […]