The Value of Traditional Marketing in the Digital Era

With an ever-increasing number of digital tools being made available to marketers, a lot of resources and manpower are being funnelled into these platforms. Yet despite all of these innovations, traditional business functions are still invaluable from a marketing standpoint.

dotmailer’s president and founder, Tink Taylor, shares some insights on how successful online retailers integrate traditional marketing principles with new technology in order to ensure success in the modern retail space. Read the rest of the article here.