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The Value of Traditional Marketing in the Digital Era

With an ever-increasing number of digital tools being made available to marketers, a lot of resources and manpower are being funnelled into these platforms. Yet despite all of these innovations, traditional business functions are still invaluable from a marketing standpoint.

dotmailer’s president and founder, Tink Taylor, shares some insights on how successful online retailers integrate traditional marketing principles with new technology in order to ensure success in the modern retail space. Read the rest of the article here.

Filed Under: Client News

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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