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Why AI-powered marketing is still a fantasy for most brands

Marketing has never been so complex with consumers demanding authentic experiences with brands. To live up to this commitment, companies strive to offer email personalisation using customers’ data to tailor their experience. This leads us to Artificial intelligence that can open a whole world of possibilities. Tink Taylor, President of dotmailer, shares his thoughts on this issue with Internet Retailing.

 

Read the full article from Internet Retailing here.

Filed Under: Client News, Coverage

News and Blogs

Have your phones stopped ringing? This may be why

December 1, 2019

Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, … More...

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